Marketing & Strategic Communications Assessments and Planning Guides

Market&Message specializes in helping colleges and universities tell their unique brand story. Our team of expert collaborators has 30+ years of experience in crafting, executing, and evaluating strategies that engage target audiences and advance priorities. Now you can put their expertise to work for you. 
Download our free assessment tools and planning guides to evaluate your team's current practices and make adjustments where necessary. And as always, we're here to help in any way we can. 
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Free Tools to Empower Smarter Marketing and Communications

Campus-Wide Brand Activation Checkup
Storytelling Checklist and Self-Assessment
Marketing Maturity Audit and Recommendations
Strategic Communications Alignment Resource
A comprehensive self-assessment to help higher ed communicators evaluate and strengthen their alignment across six core dimensions—Purpose, Priorities, Process, Plans, Platforms, and Results.
A thorough assessment to help higher ed communications teams evaluate and strengthen their digital, data-driven, and brand-aligned marketing strategies across campus.
A pragmatic checklist to help colleges and universities assess and elevate their storytelling—from scattered content to audience-first narratives that inspire action and build trust.
A practical assessment tool to help higher ed communicators evaluate how well their brand is showing up—not just in strategy decks, but in stories, decisions, and everyday experiences.

Your Playbook for Higher Ed Communications Success

Unlock Market&Message’s proven frameworks and free assessments to sharpen your higher ed communications. Backed by 30+ years of expertise, these tools cover everything from brand activation to research storytelling and integrated marketing, helping your team audit current practices, identify opportunities, and align strategy with measurable results.
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