Let's tell your higher ed story.

Client Engagement Model

From insight to impact in six strategic steps.
See How We Do It

Higher ed is complicated.

Strategic communications doesn't have to be.

Market&Message's results-driven framework was built to address the complex, multi-stakeholder environment of colleges and universities.

Our Six Step Client Engagement Framework

Discovery & Onboarding
Strategy Development
Content Planning
Through stakeholder interviews, communications audits, and enrollment data, we glean vital insights that strengthen your story and sharpen your strategy. ->
We craft clear messaging, build integrated plans, and develop reputation strategies that help higher ed institutions communicate with confidence. ->
We align content and campaigns with institutional priorities, mapping messaging across channels and ensuring every story has a clear purpose. ->
Content Creation & Campaign Execution
Stakeholder Alignment & Internal Communications
Monitoring, Reporting, and Continuous Improvement
We create high-impact content, execute multi-channel campaigns, and amplify your institution’s voice through strategic media engagement. ->
We provide the structure, tools, and training higher ed teams need to stay aligned, build capacity, and communicate effectively. ->
We monitor what matters, adapt quickly, and facilitate debriefs—ensuring your institution’s communications are always improving. ->
1. Discovery & Onboarding
  • We do:
  • Conduct deep-dive stakeholder interviews
  • Audit communications, media presence, and digital channels
  • Analyze data on enrollment trends and audience behavior
  • You get:
  • A clear understanding of your current communications landscape
  • Insight into audience perceptions and pain points
  • Actionable intelligence to guide strategy
2. Strategy Development
  • We do:
  • Craft compelling positioning and messaging frameworks
  • Build an integrated communications plan with goals, channels, and KPIs
  • Develop risk and reputation strategies for proactive responses
  • You get:
  • A unified brand story tailored to key audiences
  • A clear roadmap that aligns marketing and communications
  • Confidence that you're prepared for both opportunity and crisis
3. Content Planning
  • We do:
  • Develop editorial calendars aligned with institutional priorities
  • Map out content across owned, earned, shared, and paid channels
  • Create campaign-specific creative briefs
  • You get:
  • A content strategy that works smarter, not harder
  • Consistent, audience-first messaging across platforms
  • Less guesswork, more impact
4. Content Creation & Campaign Execution
  • We do:
  • Write, design, and produce high-quality content
  • Execute campaigns across digital, social, and traditional media
  • Engage media outlets and place thought leadership
  • You get:
  • Content that captures attention and drives action
  • Campaigns that deliver results for enrollment, engagement, and reputation
  • Greater visibility and credibility for your institution
5. Stakeholder Alignment & Internal Communications
  • We do:
  • Facilitate regular check-ins with leadership and departments
  • Equip internal teams with toolkits and guidelines.
  • Deliver training on media and digital best practices
  • You get:
  • Content that captures attention and drives action
  • Campaigns that deliver results for enrollment, engagement, and reputation
  • Greater visibility and credibility for your institution
6. Monitoring, Reporting, and Continuous Improvement
  • We do:
  • Persistent tracking of key metrics (campaign KPIs, reputational data, etc.)
  • Midstream adjustments based on real-time feedback and data
  • Facilitation of debriefs and retrospectives with clients and teams
  • You get:
  • Performance insight via frequent user-friendly reports
  • Optimized campaign creative and strategic content
  • Big-picture reporting at key moments
  • Actionable insights for future work
Let's get Started