Expert Collaborators
Amy M. Burtch
Storytelling/Copyediting/Content Strategy
With 25 years of higher education experience, Amy partners with clients to define their needs, identify their style, and make good writing happen, helping them to get to the point and create effective copy that drives results
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Richard Campbell
Strategy/Thought Leadership/Coaching
Richard is a proven strategic communicator and builder of high-functioning teams. As a former vice chancellor, he knows how to activate target audiences to advance institutional priorities.
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Christine Ferrell
Marketing Strategy/Campaign Execution/Brand
Christine is a strategic higher ed marketing and communications leader with 20+ years of experience helping institutions clarify their message, amplify their impact, and achieve meaningful growth.
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Jennifer Kendall
Marketing Automation/Digital Advertising/Strategy
Jennifer helps partners bridge the marketing technology gap, empowering them to leverage robust marketing automation, and launch effective, affordable in-housing digital advertising plans.
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Patty Mercer
Graphic Design/Information Design/Brand
Patty is an award-winning designer specializing in brand identity, marketing strategy, information layout, and editorial design, combining strategic thinking with clean, compelling design for print and digital.
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Jimmy Ryals
Storytelling/Strategy/Brand Narrative
As a writer, editor, and strategist, Jimmy's curiosity about the details and consideration for the audience help complex higher ed brands reach people with copy and content that compete for attention.
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Elizabeth Ruf
Digital Strategy/ Social Content/Integrated Campaigns
Elizabeth is a higher ed and EdTech marketing advisor with extensive experience in digital campaigns, messaging, web strategy, and social media planning—rooted in an understanding of the challenges and opportunities in the education sector.
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Matt Shipman
Science Writing/Research Comms/Media Training
Matt is a science writer and research communications lead at NC State University. He is an expert at making science approachable, and teaches faculty and communicators how to do the same.
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Jennie Sutherland
Strategy/Data-Driven Insights/Stakeholder Alignment
Jennie is a strategic leader with 20+ years of experience helping mission-driven organizations across higher ed, corporate, and agency sectors define strategy, harness data to activate insights, and align stakeholders to drive impactful growth.
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Alice Manning Touchette
Storytelling/Marketing Copy/Content Strategy
Alice's skills in strategic communication, web content, and integrated marketing make scientific research accessible and exciting to myriad audiences. Her stories bring higher ed brands to life.
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Brent Winter
Storytelling/Content Strategy/Brand Development
Brent creates content that achieves strategic goals by engaging audiences and moving them to action. As an experienced trainer, educator, and workshop leader, he teaches teams how to activate their brand and move their institution forward.
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